{"id":8277,"date":"2022-07-31T06:11:15","date_gmt":"2022-07-31T06:11:15","guid":{"rendered":"http:\/\/philosophers.org\/ckf\/?p=8277"},"modified":"2022-07-31T06:11:18","modified_gmt":"2022-07-31T06:11:18","slug":"the-marketing-power-of-emotion","status":"publish","type":"post","link":"http:\/\/philosophers.org\/ckf\/2022\/07\/31\/the-marketing-power-of-emotion\/","title":{"rendered":"The Marketing Power of Emotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4eba\u5f80\u5f80\u8a8d\u70ba\u81ea\u5df1\u662f\u7cbe\u660e\u7684\u8cfc\u7269\u8005\uff0c\u4f46\u4eba\u7684\u60c5\u7dd2\u5728\u71df\u92b7\u5e02\u5834\u5c64\u5374\u662f\u88ab\u64cd\u63a7\u5f97\u4e00\u7121\u6240\u89ba\u3002\u3002\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60c5\u7dd2\u662f\u6211\u5011\u751f\u6d3b\u4e2d\u7684\u6c7a\u5b9a\u6027\u529b\u91cf\u4e4b\u4e00\u3002\u5b83\u662f\u6211\u5011\u8a31\u591a\u6700\u91cd\u8981\u7684\u7d93\u6b77\u548c\u8a18\u61b6\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6beb\u4e0d\u5947\u602a\uff0c\u5546\u696d\u548c\u71df\u92b7\u9818\u57df\u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u5229\u7528\u60c5\u611f\u7684\u529b\u91cf\u4f86\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u885d\u52d5\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002\u7136\u800c\uff0c\u9664\u4e86\u9f13\u821e\u4eba\u5fc3\u7684\u8010\u514b\u5ee3\u544a\u6216\u5f71\u97ff\u6df1\u9060\u7684 Hallmark \u5ee3\u544a\u6240\u559a\u8d77\u7684\u660e\u986f\u60c5\u611f\u4e4b\u5916\uff0c\u9084\u6709\u4e00\u500b\u4e0d\u90a3\u9ebc\u5f15\u4eba\u6ce8\u76ee\u3001\u751a\u81f3\u662f\u900f\u660e\u7684\u60c5\u611f\u4e16\u754c\uff0c\u4f46\u5f71\u97ff\u529b\u537b\u7d72\u6beb\u4e0d\u6e1b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9019\u90e8\u6b0a\u5a01\u8457\u4f5c\u4e2d\uff0c\u5169\u4f4d\u71df\u92b7\u5c08\u5bb6\u5c0d\u60c5\u611f\u7684\u71df\u92b7\u529b\u91cf\u9032\u884c\u4e86\u9ad8\u5ea6\u539f\u5275\u3001\u6709\u8da3\u4e14\u8efc\u4e8b\u8c50\u5bcc\u7684\u63cf\u8ff0\u3002\u52d5\u6a5f\u548c\u8aaa\u670d\u80cc\u5f8c\u7684\u539f\u59cb\u529b\u91cf\uff0c\u60c5\u611f\u9032\u5165\u6240\u6709\u6d89\u53ca\u6b0a\u8861\u7684\u6c7a\u7b56\uff0c\u56e0\u6b64\u8207\u6d88\u8cbb\u8005\u6c7a\u7b56\u7279\u5225\u76f8\u95dc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<a href=\"https:\/\/smile.amazon.com\/Marketing-Power-Emotion-John-OShaughnessy\/dp\/0195150562\/ref=sr_1_1?crid=1TRKZPPS7Z0AS&amp;keywords=The+Marketing+Power+of+Emotion&amp;qid=1659247803&amp;sprefix=the+marketing+power+of+emotion%2Caps%2C481&amp;sr=8-1\">The Marketing Power of Emotion<\/a>\u201c\u8ffd\u6eaf\u4e86\u516c\u53f8\u4f9d\u9760\u60c5\u611f\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u806f\u7e6b\u3001\u958b\u767c\u65b0\u7522\u54c1\u3001\u63d0\u9ad8\u6230\u7565\u5730\u4f4d\u548c\u63d0\u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\u7684\u65b9\u5f0f\u3002\u4f5c\u8005\u7d9c\u5408\u4e86\u591a\u500b\u79d1\u5b78\u9818\u57df\u7684\u95dc\u9375\u7814\u7a76\uff0c\u6db5\u84cb\u4e86\u60c5\u7dd2\u5728\u8aaa\u670d\u4e2d\u7684\u4f5c\u7528\uff1b\u60c5\u611f\u9a45\u52d5\u7684\u6d88\u8cbb\u8005\u884c\u70ba\uff1b\u9078\u64c7\u904e\u7a0b\uff1b\u806f\u60f3\u4e3b\u7fa9\uff08\u6d88\u8cbb\u8005\u5982\u4f55\u8207\u7522\u54c1\u7522\u751f\u7a4d\u6975\u548c\u6d88\u6975\u7684\u806f\u60f3\uff09\uff1b\u4e00\u81f4\u6027\u7684\u91cd\u8981\u6027\uff1b\u53cd\u61c9\u9810\u6e2c\uff1b\u548c\u60c5\u7dd2\u53cd\u61c9\u64cd\u7e31\uff0c\u4ee5\u53ca\u8a31\u591a\u5176\u4ed6\u4e3b\u984c\u3002\u91cd\u8981\u7684\u662f\uff0c\u6df1\u5165\u63a2\u8a0e\u4e86\u60c5\u611f\u5728\u767c\u5c55\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4e2d\u7684\u6838\u5fc3\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0d\u65bc\u9ad8\u7ba1\u548c\u4e2d\u5c64\u7ba1\u7406\u4eba\u54e1\uff0c\u4ee5\u53ca\u6240\u6709\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5b78\u751f\u548c\u5b78\u8005\u4f86\u8aaa\uff0c\u201cThe Marketing Power of Emotion\u201c\u662f\u8fc4\u4eca\u70ba\u6b62\u95dc\u65bc\u5546\u696d\u6230\u7565\u9019\u4e00\u81f3\u95dc\u91cd\u8981\u7684\u65b9\u9762\u7684\u6700\u6b0a\u5a01\u7684\u9673\u8ff0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5f80\u5f80\u8a8d\u70ba\u81ea\u5df1\u662f\u7cbe\u660e\u7684\u8cfc\u7269\u8005\uff0c\u4f46\u4eba\u7684\u60c5\u7dd2\u5728\u71df\u92b7\u5e02\u5834\u5c64\u5374\u662f\u88ab\u64cd\u63a7\u5f97\u4e00\u7121\u6240\u89ba\u3002\u3002\u3002 \u60c5\u7dd2\u662f\u6211\u5011\u751f\u6d3b\u4e2d\u7684\u6c7a\u5b9a\u6027\u529b\u91cf\u4e4b\u4e00\u3002\u5b83\u662f\u6211\u5011\u8a31\u591a\u6700\u91cd\u8981\u7684\u7d93\u6b77\u548c\u8a18\u61b6\u7684\u6838\u5fc3\u3002 \u6beb\u4e0d\u5947\u602a\uff0c\u5546\u696d\u548c\u71df\u92b7\u9818\u57df\u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u5229\u7528\u60c5\u611f\u7684\u529b\u91cf\u4f86\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u885d\u52d5\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002\u7136\u800c\uff0c\u9664\u4e86\u9f13\u821e\u4eba\u5fc3\u7684\u8010\u514b\u5ee3\u544a\u6216\u5f71\u97ff\u6df1\u9060\u7684 Hallmark \u5ee3\u544a\u6240\u559a\u8d77\u7684\u660e\u986f\u60c5\u611f\u4e4b\u5916\uff0c\u9084\u6709\u4e00\u500b\u4e0d\u90a3\u9ebc\u5f15\u4eba\u6ce8\u76ee\u3001\u751a\u81f3\u662f\u900f\u660e\u7684\u60c5\u611f\u4e16\u754c\uff0c\u4f46\u5f71\u97ff\u529b\u537b\u7d72\u6beb\u4e0d\u6e1b\u3002 \u5728\u9019\u90e8\u6b0a\u5a01\u8457\u4f5c\u4e2d\uff0c\u5169\u4f4d\u71df\u92b7\u5c08\u5bb6\u5c0d\u60c5\u611f\u7684\u71df\u92b7\u529b\u91cf\u9032\u884c\u4e86\u9ad8\u5ea6\u539f\u5275\u3001\u6709\u8da3\u4e14\u8efc\u4e8b\u8c50\u5bcc\u7684\u63cf\u8ff0\u3002\u52d5\u6a5f\u548c\u8aaa\u670d\u80cc\u5f8c\u7684\u539f\u59cb\u529b\u91cf\uff0c\u60c5\u611f\u9032\u5165\u6240\u6709\u6d89\u53ca\u6b0a\u8861\u7684\u6c7a\u7b56\uff0c\u56e0\u6b64\u8207\u6d88\u8cbb\u8005\u6c7a\u7b56\u7279\u5225\u76f8\u95dc\u3002 \u201cThe Marketing Power of Emotion\u201c\u8ffd\u6eaf\u4e86\u516c\u53f8\u4f9d\u9760\u60c5\u611f\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u806f\u7e6b\u3001\u958b\u767c\u65b0\u7522\u54c1\u3001\u63d0\u9ad8\u6230\u7565\u5730\u4f4d\u548c\u63d0\u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\u7684\u65b9\u5f0f\u3002\u4f5c\u8005\u7d9c\u5408\u4e86\u591a\u500b\u79d1\u5b78\u9818\u57df\u7684\u95dc\u9375\u7814\u7a76\uff0c\u6db5\u84cb\u4e86\u60c5\u7dd2\u5728\u8aaa\u670d\u4e2d\u7684\u4f5c\u7528\uff1b\u60c5\u611f\u9a45\u52d5\u7684\u6d88\u8cbb\u8005\u884c\u70ba\uff1b\u9078\u64c7\u904e\u7a0b\uff1b\u806f\u60f3\u4e3b\u7fa9\uff08\u6d88\u8cbb\u8005\u5982\u4f55\u8207\u7522\u54c1\u7522\u751f\u7a4d\u6975\u548c\u6d88\u6975\u7684\u806f\u60f3\uff09\uff1b\u4e00\u81f4\u6027\u7684\u91cd\u8981\u6027\uff1b\u53cd\u61c9\u9810\u6e2c\uff1b\u548c\u60c5\u7dd2\u53cd\u61c9\u64cd\u7e31\uff0c\u4ee5\u53ca\u8a31\u591a\u5176\u4ed6\u4e3b\u984c\u3002\u91cd\u8981\u7684\u662f\uff0c\u6df1\u5165\u63a2\u8a0e\u4e86\u60c5\u611f\u5728\u767c\u5c55\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4e2d\u7684\u6838\u5fc3\u4f5c\u7528\u3002 \u5c0d\u65bc\u9ad8\u7ba1\u548c\u4e2d\u5c64\u7ba1\u7406\u4eba\u54e1\uff0c\u4ee5\u53ca\u6240\u6709\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5b78\u751f\u548c\u5b78\u8005\u4f86\u8aaa\uff0c\u201cThe Marketing Power of 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